Tag Archives: Kevyn Aucoin

The lash game-changer… Eyeko Bespoke Mascara.

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Sit down with a cup of tea, because I have quite a magical mascara tale to tell…

Beauty intelligence sources will tell you that the future is about bespoke, personalised products. I’ve read the Mintel reports. I know my shit. Us Emma Stevie readers – the beauty junkie customers, are becoming more discerning, more educated and know exactly what we like. It is no surprise then, that uber cool eye makeup brand, Eyeko, have absolutely nailed a new, more personalised service called Bespoke Mascara. This breakthrough in makeup is completely game-changing. Rather than amble around beauty counters looking for mascaras you might like… this service allows you to take control and decide on the wand and formula. It really blows all the other mascara competition out the water.

SO, like a kid in a candy shop, I went to Harvey Nics in Knightsbridge to experience Bespoke Mascara for myself. I was somewhat apprehensive that my mascara taste might be too specific. I have never struggled to know (or explain) what I want. This was going to go one of two ways…

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If I lost ALL my makeup, what would I run out to immediately buy?

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God forbid, someone broke into my flat and stole ALL my makeup – because let’s face it, losing my makeup bag would be sad, but I have backups of almost everything in it. Anyway, back to the horror story: I am looted of all eyeshadow palettes, drawers of lipsticks, mascaras, blushers and eye liners… What do I go out and buy?

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