Brands that can generate a twelve thousand person waiting list tend to have huge PR budget and work with some of the top marketing minds in retail … this could be for a Hermes bag, the Urban Decay Naked 4 Palette or a New Frozen doll. But instead, twelve thousand people signed up to receive a humble yet beautiful makeup brush created by a YouTube star. Aside from my brush review which will get into full swing a little further below, this story is a heartwarming reminder of the democratization of the internet through social media, and how one talented person’s work can trump big corporations.
Wayne Goss is one of the biggest beauty YouTuber’s out there. He is first and foremost a makeup artist, beauty expert and knows a thing or two about skincare. Wayne also happens to be a lovely friend who regularly makes use of my blotchy, histamine-ravaged face to model in his makeup tutorials (click here to see what I mean lol). Whenever I visit Wayne,
I try to steal his makeup he generously gives me makeup and BRUSHES. ALL OF HIS BRUSHES. I die.