Brands that can generate a twelve thousand person waiting list tend to have huge PR budget and work with some of the top marketing minds in retail … this could be for a Hermes bag, the Urban Decay Naked 4 Palette or a New Frozen doll. But instead, twelve thousand people signed up to receive a humble yet beautiful makeup brush created by a YouTube star. Aside from my brush review which will get into full swing a little further below, this story is a heartwarming reminder of the democratization of the internet through social media, and how one talented person’s work can trump big corporations.
Wayne Goss is one of the biggest beauty YouTuber’s out there. He is first and foremost a makeup artist, beauty expert and knows a thing or two about skincare. Wayne also happens to be a lovely friend who regularly makes use of my blotchy, histamine-ravaged face to model in his makeup tutorials (click here to see what I mean lol). Whenever I visit Wayne,
I try to steal his makeup he generously gives me makeup and BRUSHES. ALL OF HIS BRUSHES. I die.
The Holiday Brush is a luxuriously fat fluffly thing, made from the softest cruelty-free animal hair and hand-crafted by 20 Japanese artisans. The sublime quality of the wooden handle, sleek immaculate black metal ferrule and kitten-soft brush head makes this description sound much more like an M&S food advert and less like a product review. But it’s all true.
The best thing about this brush is that it does everything, and I mean everything on your face. You can set makeup with the edge of this brush and get right into the interior angles around your nose, you can contour with the fine tapered point, blusher, bronzer, highlighter. This brush is to makeup what a beautiful handbag is to your wardrobe; versatile, staple and a key investment piece.
At $85 it is worth every penny and much cheaper than SUQQU brushes, which in my opinion are not better, just more expensive. You can buy the Holiday Brush here. I seriously recommend!